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A Multifaceted Video Production Company based in Bangalore & Chennai.

Highly proficient in creating audio-visual content, be it Short Films, Commercials, Corporate Videos, Travel Videos, Documentaries & Social Media Videos.

Bangalore
Chennai

Product Photography: Top 5 Beginner Friendly Ways To Boost Your Sales!

Product Photography: Top 5 Beginner Friendly Ways To Boost Your Sales!

By Lizanne J Lyngdoh

Just as the name suggests, product photography is taking pictures of things or products which are to be sold. Pretty simple and self explanatory right? The perfect pictures can attract potential buyers, add that wow factor, boost sales, and can get everyone talking about your products, especially in today’s world of Online Shopping!

Here are 5 basic ways to add some oomph to your products:

  • Mental visualization- this may sound odd, but hear us out; mentally visualising or having an idea of what you want your pictures to look like is key to having a successful shoot. This allows you to have a basic idea of where you would like to start off and also to compare your end product with your idea or vision.
  • Know your vibe- having a rough idea of what vibe you’re going for will help you set the tone for the shoot! This helps when sourcing for props, deciding on the background, fixing the lighting etc.
  • Taking note of what is required- make a list of all the necessary aspects or features of the product that you want to highlight. This highlighting can be done by emphasized lighting, shooting from certain angles, or using particular props.
  • Editing- after taking the pictures comes editing. Editing is super important in product photography as it is the element that has the power to make your product look like a million dollar dream. You can use the different kinds of software which can be found on the internet for this. Add or remove whatever your camera may not be able to capture or avoid, add filters, adjust the photo settings for professional, fantastic, and beautiful looking photographs that do justice to your products!
  • Consistency- try your best to maintain a theme for your photographs with respect to lighting, shadow, filters etc. Though experimenting is fun and exciting, your pictures expressing consistency screams ‘professional’! Take brands like H&M for example, all their products give out the same vibe and style– giving the photographs the classic H&M feel for their website!

Product Photography goes beyond just displaying your products to the world; it holds the power to also show potential customers how your products can be of good use to them. It may sound like a huge task to be able to achieve but using the tips mentioned above and starting slowly but surely, you can get right on the path of shooting awesome product photographs.

If you have products to styled and shot for catalogue or E-commerce, we would love to help you out rt the best clicks of you products and boost sales. We are just a call away at +91 78925 19923 or email us at zooqfilms@gmail.com Web zooqfilms.com

These are some of the most popular forms of photography and a good start into your journey with your camera.
Let us know in the comments what different kinds of photography you like to dabble in?

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Writer

Lizanne J Lyngdoh

Born and brought up in the Abode of Clouds, Meghalaya, in the capital city, Shillong, 20 year old Lizanne J Lyngdoh, commonly known as Liz, is a student of literature with a keen interest in creative arts. Even as a mere teenager, she would always look forward to the daily English lessons as it was the time when she could shine her brightest. Growing up, photography became one of her interests, besides painting, writing, and makeup, and therefore sparked in her a passion for creating art.